Dating site, where the first meeting happens in the real life. If you’ve been given a "Blacks" card it means that someone likes you and you can communicate on the website.
Task-oriented marketing of an unusual service, we have combined with a calm filling-out of the main page. Minimalistic design displays the content in the first place, arousing the interest in the unique website.
If you make a mistake in the address of the site - you still do not want to close the tab, because the Corporate identity and creativity is even on the page 404.
Changing the black background of the main page to the white colour of inner pages, focuses users attention on the content.